Do some keyword research to find relevant words or phrases that people search for often. This goes double for businesses, influencers, or organizations that already have a strong following. This makes it easier for your listeners to find you or recommend you to their friends. Keep your title short and to the point.It should also make it immediately clear what the show is all about. So whatever name you choose, make sure that it’s eye-catching. Knowing your target audience is the first step to launching a podcast.Ī solid podcast name will undoubtedly help you find new listeners. Will you create episodes that even newbies could appreciate? Or do you want to dive into topics that might not be beginner-friendly?Īre you creating content for a specific community? Or will it work regardless of where the listener is from? Say you’re launching a podcast that’s all about building computers. So it’s essential to know just who your show should appeal to.Įven if you already have a niche in mind, you’ll have to narrow your audience down. Your target audience will dictate your show’s concept, title, topics, episode length, publishing data, and everything else in between. If you lay out the groundwork, the whole process becomes more manageable, and your output will be more polished.īefore you hit the record button, you’ll have to make a few decisions about your podcast. The key to having a successful podcast is preparation. So it all depends on what your goals are as a podcaster. It’s no longer uncommon to find episodic shows and documentaries on different podcast apps and websites. The entertainment industry also uses podcasts because it allows users to digest content while on the go. There are even churches that use podcasting as an extension of their services. Some organizations use podcasts to promote their causes. They use podcasts to talk about their products and build their communities. This is especially true for comedians and influencers.īusinesses and brands have also jumped in. Since most podcasts cater to a niche audience, they can pick shows that target their core audience.Īrtists use podcasts to get discovered or grow their audience. Podcasts with a good following are attractive to advertisers. They get to talk about topics that are close to their heart at length and share their thoughts with the world.įor others, it’s an opportunity to earn money on the side. For some, this is a hobby that’s easy to get into. People have different reasons for starting a podcast. If you want to start your podcast, all you need to do is record your show, do post-production work, find a distribution channel, and upload your content. They can even listen to several shows in a row if they have the time. Your audience can tune in anytime they want. There are also fewer regulations, so you can include profanity if you want - something you wouldn’t want to do if you’re on the radio.Īnd the biggest difference is that podcasts are available on demand. ![]() You can talk about a very niche topic and still find an audience that’s willing to listen. Some even upload their podcasts on video streaming sites like YouTube. You’d typically find them on podcast distribution services, but you can just as easily host them on your own website. Unlike a radio show, podcasts are posted and played online. The only difference is how they’re distributed and consumed. A podcast is not that different from a radio talk show. Let’s start by defining what a podcast is and how it works.
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